Gabriella Lavigne smells success

GABRIELLA Lavigne Cosmetics’s market share is increasing in Zimbabwe and the region owing to the various unique products they offer and high quality of the merchandise.

This comes as the global luxury perfume market size is expected to grow by US$2,43 billion during 2020-2024, progressing at a CAGR of almost four percent during the forecast period.

Since its formation, Gabriella Lavigne has increased its market presence and is projected to continue growing.

Gabriella Lavigne cosmetics is the brainchild of successful businesswoman, Blessing Muzvongi and with her partners in South Africa where the company is headquartered.
In Zimbabwe, it is housed at a central place along Jason Moyo in the capital Harare.

The brand which is competing on the international market includes perfumes, eyeshadow palettes, differing and exciting shades of lipstains, waterproof eyebrow pens, highlighters, hand lotions, eye lashes and shower gels.

Individuals working hard with Gabriella Lavigne Cosmetics to distribute their range of products are earning between US$500 and US$4000 per month.

The company is currently running a car competition which began running on June 1, 2021. After eight months the best sellers will walk away with a Honda Fit (new shape).

The demand from the millennial population is one of the major factors propelling perfume market growth.  To make the most of the opportunities, vendors should focus on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The emerging trend of personal grooming, along with the rising demand for youth-oriented and exotic fragrances, is primarily driving the Zimbabwe’s perfume market. Furthermore, escalating demand for luxury fragrances due to the inflating income levels and elevating standards of living is further bolstering the market growth.

No matter how confident the handshake is, the message of a businessperson’s fragrance can be stronger than their grip. A fragrance is an invisible message from the wearer to the world at large.